Olympic Surfing
Riding a Wave to Tokyo.
Following on from Rugby Sevens, I joined the push to get Surfing added to the Olympic Programme – and it worked. Working with federations, athletes, and the IOC, we built a groundswell of global support, fusing digital storytelling with high-level lobbying.
Tokyo 2020 saw Surfing’s debut.
Key outcomes: Surfing successfully added to the Olympic Games, with coverage and stakeholder influencer acheived across 150+ territories and with key voting decision makers.
Following on from Rugby Sevens, I joined the push to get Surfing added to the Olympic Programme – and it worked. Working with federations, athletes, and the IOC, we built a groundswell of global support, fusing digital storytelling with high-level lobbying.
Tokyo 2020 saw Surfing’s debut.
Key outcomes: Surfing successfully added to the Olympic Games, with coverage and stakeholder influencer acheived across 150+ territories and with key voting decision makers.
